Weve been crafting our smooth-drinking whiskey for over 140 years, ever since our founder M.W. Heron created Southern Comfort way back in 1874. Back then, he was fond of saying None Genuine But Mine and it still holds true today as whiskey lovers around the world reach for the unmistakable, smooth-drinking flavor of Southern Comfort. A robust whiskey-forward profile with subtle spice and fruity accents, our 80 proof takes the original Southern Comfort experience up a notch for those who like their extra-smooth whiskey extra bold. Try it neat, on the rocks or in a classic cocktail. Tasting Notes: Whiskey forward with subtle spice and fruit accents